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July 21, 2026 - BY Glossy
‘An evolution of the brand’: Lifestyle categories are now driving the majority of Beyond Yoga’s revenue
Beyond Yoga's overall sales grew 14% year over year in the last quarter, while direct revenue was up 40%. The newer categories, outside of the brand's original core product of yoga pants, leggings and sports bras, are now driving over 60% of Beyond Yoga's total revenue.
July 21, 2026 - BY Glossy