Launching a mobile app is just the beginning. To achieve long-term success, effective marketing strategies are crucial. At Apparati, we understand that app promotion requires tools that not only drive downloads but also enhance user engagement and encourage organic growth. That’s why we’ve integrated powerful marketing features into both the apps we build and the app management dashboard, enabling our clients to take control of their marketing efforts seamlessly.
Here’s a closer look at the features Apparati provides to help market your mobile app and build your audience.
Encouraging users to leave positive reviews on app stores is a proven way to build credibility and attract new downloads. Apparati apps include rating links that direct users to the appropriate store (Google Play Store or Apple App Store) based on their device. These links are strategically placed within the app to prompt users to rate their experience after completing key actions, such as a successful transaction or a feature use milestone.
Why It’s Effective:
Word-of-mouth remains one of the most powerful marketing tools. Our apps include a share link feature that allows users to natively share the app with friends, family, or colleagues. With just a tap, users can send links to the app’s store page via messaging apps, email, or social media.
Why It’s Effective:
Engaging with your audience on social media is a critical part of modern app marketing. Apparati apps feature native links to social media profiles, dynamically controlled through the app management dashboard. This allows you to update social media links as needed, ensuring users are directed to your active platforms.
Why It’s Effective:
QR codes are an excellent tool for bridging offline and online marketing. Our app management dashboard includes a custom QR code generator that allows you to design and download branded QR codes. These codes can link directly to the app’s Play Store or App Store page, dynamically adjusting based on the device scanning the code.
Use Cases:
Why It’s Effective:
The message users share when using the app’s share link can significantly impact how others perceive your app. With Apparati’s dashboard, you have dynamic control over the share message, allowing you to craft compelling and on-brand text that highlights your app’s unique value proposition.
Why It’s Effective:
All features are seamlessly integrated into the app experience, making it easy for users to engage with them naturally. Whether it’s leaving a review, sharing the app, or following on social media, these actions feel like an organic part of the user journey.
With the app management dashboard, you retain full control over critical marketing elements. Update links, customize share messages, or generate fresh QR codes on demand—all without needing to redeploy the app.
By leveraging these built-in tools, you can promote your app without relying heavily on paid ads. Features like the share link and QR codes utilize existing resources to amplify your reach.
The ability to dynamically adjust and update marketing features allows you to test different strategies and analyze their impact. This adaptability ensures you’re always optimizing your app’s visibility and user acquisition potential.
Apparati’s integrated marketing features empower businesses to effectively promote their apps while maintaining control over their branding and messaging. From encouraging reviews and social media engagement to leveraging QR codes and personalized share messages, our tools are designed to drive downloads, foster user loyalty, and enhance brand presence.
With these built-in features, your marketing efforts become seamless and efficient, allowing you to focus on growing your audience and maximizing your app’s success.
