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August 11, 2025 - BY Glossy
‘Don’t get distracted’: How Amika has evolved in a competitive hair-care category
When Nir and Shay Kadosh founded Amika in 2007, the hair-care landscape had little room for indie brands as big players and drugstore brands dominated the category. Since then, prestige and indie hair-care has exploded to capitalize on the gap between professional quality and consumer-facing appeal. Speaking at a Glossy-led panel and executive roundtable, Amika shared how it has remained ahead of the game.
August 11, 2025 - BY Glossy