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April 16, 2025 - BY Glossy

‘Let’s get absurd’: Why some brands are leaning into tariff price increases

The sudden and seemingly volatile institution of tariffs on goods imported to the U.S. from countries like China has put many businesses in a bind on how to manage their supply chains. Some brands have chosen to go forth with increasing pricing as a result of tariffs. But calculating and communicating those increases requires a deep understanding of their consumer base.