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October 13, 2025 - BY Glossy
‘Social scrolling is the new channel surfing’: Behind QVC’s TikTok strategy
QVC joined TikTok Shop in August 2024 and started doing 24/7 livestreams in April 2025. Now, QVC's fastest-growing consumer base is on TikTok, the company revealed at a recent event in New York City.
October 13, 2025 - BY Glossy