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March 02, 2026 - BY Glossy
‘The perfume houses of tomorrow are scaling up today’: Matiere Premiere’s CEO on priming the brand for global expansion
When Caius von Knorring, Aurélien Guichard and Cédric Meiffret launched Matiere Premiere in 2017, $25 million in sales was about the ceiling for a successful niche perfume brand. Now, with niche fragrance a billion-dollar business and global expansion on the horizon, Matiere Premiere has its eye on becoming one of the perfume giants of tomorrow.
March 02, 2026 - BY Glossy