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June 16, 2026 - BY Glossy
‘TikTok is a mafia’: Winning on TikTok Shop means playing the game
Thanks to the burgeoning livestream category and ample affiliate networks, the social media platform has sold more than $4 billion worth of health and beauty products since its launch in 2023. But capturing the opportunity on the platform means learning to play by TikTok's rules without sacrificing brand value.
June 16, 2026 - BY Glossy