February 23, 2026 - BY Glossy
3 standout strategies driving Revlon’s 2026 comeback plan
Revlon is betting on bold color as it refocuses its brands in 2026 under CEO Melissa Peluso. That includes refreshes at Revlon, Almay, American Crew, Elizabeth Arden and Juicy Couture fragrances, among other brands. Glossy sat down with the executive 16 months into her tenure to learn about the tactics and strategies driving the brand’s turnaround effort.