Apparati - A viral $660 perfume and the dupe conversation inspired Guerlain’s first paid influencer campaign

April 24, 2026 - BY Glossy

A viral $660 perfume and the dupe conversation inspired Guerlain’s first paid influencer campaign

Guerlain is 198 years old and has created over 1,100 perfumes. Today, it sells around 100. And it is currently embarking on its first-ever paid influencer campaign to promote one of those fragrances — a $660 extrait, dubbed Vanille Planifolia.

A viral $660 perfume and the dupe conver...

A viral $660 perfume and the dupe conversation inspired Guerlain’s first paid influencer campaign

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