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May 14, 2026 - BY Glossy

Amazon wants to be a beauty powerhouse. Is a big beauty sale the answer?

On this week’s episode of the Glossy Beauty Podcast, hosts Lexy Lebsack and Sara Spruch-Feiner are joined by senior beauty reporter Emily Jensen to discuss the strategy around Amazon's beauty sales and assortment, and how the company is attempting to position itself as a prestige beauty retailer on par with the likes of Sephora and Ulta Beauty.