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July 23, 2025 - BY Glossy
American Eagle is investing in Sydney Sweeney and the Sphere for its largest-ever fall campaign
On July 23, the retailer is launching its largest fall campaign to date, led by actress Sydney Sweeney and displayed on the 580,000-square-foot Exosphere, the LED-covered exterior of the Sphere, which has quickly become a high-profile platform for brands looking to drive cultural relevance.
July 23, 2025 - BY Glossy