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July 22, 2026 - BY Glossy
American Eagle is turning RushTok and malls into its back-to-school sales engine
For this back-to-school season, American Eagle is filling sorority houses with denim, sending creators into malls and selling limited-edition jeans in its physical stores as it attempts to turn the back-to-school frenzy into customer acquisition and denim sales.
July 22, 2026 - BY Glossy