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February 09, 2026 - BY Glossy
As China’s fashion market recovers, Western brands are going all in on Lunar New Year
Despite a slowdown in Chinese spending on fashion and luxury in recent years, the last quarter shows that China remains a growth opportunity for fashion brands. Burberry cited interest from young Chinese consumers as helping to animate its recent resurgence, including a 6% increase in sales in China and double-digit growth among Gen-Z shoppers. In January, LVMH said its Chinese sales were recovering after several months of decline.
February 09, 2026 - BY Glossy