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March 11, 2026 - BY Glossy
Athleta’s International Women’s Day cold plunge put the brand’s emphasis on community on display
Too often on International Women’s Day, empowerment can feel abstract. But last Saturday, on the shores of the San Francisco Bay, Athleta immersed women in something tangible: a morning of movement, community and cold‑water courage. On March 7, the premium activewear brand partnered with the female‑founded Ocean Beach Plunge Club for a women’s-only cold plunge […]
March 11, 2026 - BY Glossy