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October 14, 2026 - BY Glossy
Bath & Body Works is testing smaller-batch fragrances through Hype Lab
Bath & Body Works, as part of its Consumer First Formula turnaround plan, is quickly testing new small-batch fragrances through an initiative called Hype Lab. The goal is to gather more information about what cultural moments Bath & Body Works customers are currently obsessed with, and try to create a fragrance or a sensorial experience inspired by it.
October 14, 2026 - BY Glossy