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August 06, 2025 - BY Glossy

Bath & Body Works products will now be sold at college bookstores

The Ohio-based personal care company will begin rolling out kiosks and displays at more than 600 campus bookstores across the U.S. throughout the month of August. Outside of duty-free retail, the college bookstore expansion marks the first time Bath & Body Works products will be sold outside of its own stores as it seeks to court its core demographic of teen consumers.