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June 20, 2025 - BY Glossy

Beating price sensitivity without slashing margins

Rose Murray, senior content editor, Scayle In light of the recent global tariff turmoil and the resulting economic uncertainty, customer loyalty is more fragile than ever. According to Scayle’s 2025 shopper survey, shoppers are gravitating towards a higher level of cost consciousness. As a result, 36% of U.S. consumers admit they would ditch their favorite brand […]