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April 29, 2025 - BY Glossy
Beauty & Wellness Briefing: As competition at festivals heats up, brands find new ways to stand out
This week, I checked in with beauty marketers to learn how the out-of-home and proximity marketing strategy for music festivals like Coachella and Stagecoach has evolved as festival popularity grows and execs target more diverse festival experiences. Additionally, Coty plans for 700 layoffs, and new executive appointments announced at Sol de Janeiro and Estee Lauder Companies.
April 29, 2025 - BY Glossy