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July 22, 2025 - BY Glossy
Beauty & Wellness Briefing: P&G’s splashy new Gemz launch invigorates the waterless hair category, plus industry news
This week, I checked in with executives at P&G to learn about the five-year beta test behind this month's Gemz waterless shampoo and conditioner launch at Target stores. The waterless hair category continues to grow thanks to interest from Gen-Z shoppers and avid travelers. Popular formats include woven and solid bars and powders. Additionally, Shideido America and Walmart announce layoffs, U.S. retail sales rebound in June, and new executive appointments at ELC, Kenvue, Santa Maria Novella and Function of Beauty.
July 22, 2025 - BY Glossy