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May 20, 2025 - BY Glossy
Beauty & Wellness Briefing: TikTok and QVC team up for star-studded Super Brand Day in LA
This week, I checked in with QVC exec Annette Dunleavy to learn about the company’s strategic shift to 24/7 social commerce selling via TikTok Shop and reup of its celebrity-focused over-50 ambassador program. Additionally, executive turnover at ELC-owned MAC Cosmetics, LVMH announces two buzzy new celeb ambassador appointments, and Q1 beauty sales show the power of the mass category.
May 20, 2025 - BY Glossy