![]()
January 06, 2026 - BY Glossy
Beauty Briefing: Paula’s Choice makes a bet on longevity and sports with its first campaign of 2026
The longevity trend in beauty and wellness is likely to stick around — or at least that’s what Paula’s Choice is betting with its first campaign of 2026. On Tuesday, the Unilever-owned skin-care brand opened up the new year with “The Long Game,” a campaign for its CellularYouth Longevity Serum that ties into many of beauty’s biggest trends in recent months: longevity, sports and the 40-plus consumer base.
January 06, 2026 - BY Glossy