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September 08, 2026 - BY Glossy

Beauty Briefing: Why the Estée Lauder Companies is moving some of its biggest brands to Shopify

This week, I checked in on the Estée Lauder Companies’ integration with Shopify as it seeks to make its operations more nimble. Additionally, Sephora makes the move to TikTok Shop, and OPI’s parent company files to go public.