September 29, 2025 - BY Glossy
Beauty is slowing. Health and wellness is booming. Here come the celebrities
In recent years, celebrity-backed beauty brands have become a dime a dozen. But in 2025, as skin-care and cosmetics face a sales slump and wellness continues to rise, celebrities like Queen Latifah, Serena Williams and Vanessa Hudgens are now lending their star power to health and wellness companies.