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March 19, 2026 - BY Glossy
Bloomeffects founder Kim van Haaster’s 7-year journey to Ulta
On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner sits down with Kim van Haaster, founder of Bloomeffects, to discuss the brand’s seven-year journey to Ulta Beauty. Bloomeffects officially launched at the retailer in February, but the journey was years in the making — and included multiple rejections, a brand redesign and a social post that transparently documented the whole process, including those rejections.
March 19, 2026 - BY Glossy