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April 18, 2025 - BY Glossy
Boy Smells debuted a rebrand. PerfumeTok is not happy
Ten-year-old fragrance brand Boy Smells unveiled "Boy Smells 2.0," a rebranding of its packaging and scents. But existing fans feel the update has erased the indie roots and queer identity that made them love the brand to begin with.
April 18, 2025 - BY Glossy