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July 23, 2025 - BY Glossy
Brands are discovering their sales associates are among their most valuable influencers
Launched in May 2024, TikToks featuring Aerie's "Associate Picks" series now comprise 34 of the brand's 100 most-viewed TikToks, with nearly 3 million total views. A July 2024 post featuring a store associate trying on a matching set has become the brand's third-most-viewed of the past year, with over 764,000 views. While, typically, TikTok users scroll after just three seconds, Aerie has found that this series holds attention for over eight seconds.
July 23, 2025 - BY Glossy