![]()
September 17, 2025 - BY Glossy
CCO Nicole Tapscott on the success of Knix’s ‘Sport Your Period’ campaign, starring Megan Rapinoe
Knix, the intimates brand best known for period underwear, tapped former Olympic soccer player Megan Rapinoe to talk about female athletes and periods. The campaign saw 300 million impressions in earned media coverage and a 238% increase in searches for Knix, with both metrics supporting the brand's goals for the campaign.
September 17, 2025 - BY Glossy