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April 16, 2025 - BY Glossy

CMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengths

The first installment of Glossy+ Research's 2025 CMO Strategies series looks at how multi-category RMNs like Amazon and Walmart compare to category-specific RMNs like Gopuff and Ulta, as well as how brands are investing in retail media marketing.