![]()
August 27, 2025 - BY Glossy
Can Printemps New York revitalize the department store perfume counter?
With a sleek aesthetic and tight curation, Printemps New York is making a case for the department store as a perfume playground. But the retailer is also emerging at a time when the department store perfume counter has lost ground to newer players like indie boutiques, Sephora’s growing fragrance aisle and online shopping.
August 27, 2025 - BY Glossy