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October 30, 2024 - BY Glossy
Can a relaunched L’Eggs compete in the modern shapewear market?
Announced on Wednesday, L’Eggs has been purchased from its previous owner HanesBrands by Windsong Global, the owner of brands like JVN Hair. To revitalize the legacy brand, Windsong brought in Cami Tellez, the founder of the DTC underwear brand Parade which was sold to Ariela & Associates in 2023. Tellez will serve as L’Eggs’ executive creative director and as an advisor to the company’s board.
October 30, 2024 - BY Glossy