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June 30, 2025 - BY Glossy
Can the body mist category grow up?
Many new body-mist launches are explicitly targeting the lucrative Gen-Z and Gen-Alpha fragrance consumer. But with the category growing more crowded, others are experimenting with body mists featuring sophisticated scents, high-touch packaging, and additional skin and hair benefits to stand out as more than just an appeal to wallet-conscious teens and tweens.
June 30, 2025 - BY Glossy