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November 17, 2025 - BY Glossy

Charlotte Tilbury tops the beauty category in Dash Social’s first Total Social Impact leaderboard 

In 2025, gauging social media impact goes far beyond tracking a straightforward follower count or number of likes. With the introduction of its new proprietary metric known as the Total Social Impact metric, the social media management platform hopes to offer a more holistic view of a brand’s social reach.