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May 08, 2025 - BY Glossy
ColourPop’s Vivian Weng talks omnichannel evolution — plus, Walmart tests beauty bars and clinical testing gains steam
Once a DTC-only powerplayer, Colourpop has since halved its launches and expanded into Ulta Beauty and Target. Colourpop brand president Vivian Weng joins the Glossy Beauty Podcast to discuss beauty’s evolving consumer and how the 11-year-old brand is tailoring its strategy to reach them.
May 08, 2025 - BY Glossy