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October 07, 2025 - BY Glossy

Derma-E casts star-studded TikTok campaign to reach a younger demo

On October 1, the skin-care brand Derma E posted a TikTok video in collaboration with Dr. Mark Strom, explaining that he'd be hitting NYC streets to see what real New Yorkers are using in their skin-care routines — and taking viewers inside their bathrooms. The teaser post has over 200,000 views. The campaign is officially dubbed "Derm Takes the Street."