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June 17, 2025 - BY Glossy
E.l.f Beauty bets on the allure of archetypes in a new Pinterest partnership
This week, I report on E.l.f. Beauty’s new interactive partnership with Pinterest, which taps into the growing color season analysis social media trend to drive consumers to e.l.f’s curated product collections. Additionally, L’Oréal Group partners with Ai chipmaker Nvidia, P&G gets a new beauty division CEO, and French glass manufacturer Verescence is acquired.
June 17, 2025 - BY Glossy