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November 16, 2025 - BY Glossy

Everlane’s next big bet on loyalty centers on fixing your favorite jeans

Everlane is bringing circular fashion to its retail experience with the launch of a Denim Repair and Mending program at its Williamsburg, Brooklyn store. Beginning November 15, customers can bring in their favorite jeans for free repair for a limited time, plus they'll receive a 25% discount on new Everlane denim during opening weekend. The program reflects the brand’s focus on establishing a more elevated identity that began last year.