July 06, 2026 - BY Glossy
Exclusive: Bath & Body Works taps Hilary Duff to front new fruit-forward body line
To recapture consumer interest, the Ohio-based body-care brand and retailer launched Fruit Fusion, a new line of hydrating body products with on-trend scents like banana. To promote the line, Bath & Body Works tapped Disney icon Hilary Duff as its first major celebrity ambassador.