![]()
February 04, 2025 - BY Glossy
Exclusive: Dove’s Super Bowl ad focuses on keeping girls in sports
For the second consecutive year, Dove is showing up at the Super Bowl, in support of its Body Confident Sport campaign. The over-50-year-old brand will air a 30-second spot on Sunday night designed to address the fact that almost half of girls drop out of sports before they reach age 14, as a result of low body confidence.
February 04, 2025 - BY Glossy