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June 16, 2025 - BY Glossy
Exclusive: Editions de Parfums Frederic Malle unveils new Manhattan flagship
In January, Editions de Parfums Frederic Malle closed its North American flagship store on Manhattan’s Madison Avenue. Just six months later, the brand’s new flagship store is up and running. The new store plays into the brand’s larger strategy to foster engagement with its core consumer base through experiential eventing and help speed-track parent company Estée Lauder's ambitious "Beauty Reimagined" strategy.
June 16, 2025 - BY Glossy