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April 07, 2025 - BY Glossy
Exclusive: In tandem with Ulta Beauty launch, Cécred invests in first brand campaign
On Sunday, Cécred, Beyoncé Knowles-Carter's 14-month-old hair-care baby, debuted in all of Ulta Beauty's doors — more than 1,400 across the country. And on Monday, the brand launched its first brand campaign, dubbed "A Deeper Understanding of Hair." It partnered with advertising agency Wieden+Kennedy to bring its vision to life.
April 07, 2025 - BY Glossy