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June 02, 2025 - BY Glossy

Exclusive: MAC kicks off Pride Month with new Viva Glam lip gloss in collaboration with Kim Petras 

With corporate commitment to LGBTQ+ initiatives waning in 2025, MAC reaffirms its commitment to the Viva Glam mission with an on-trend lip gloss and $1 million donation to Viva Glam charity partners, including The Trevor Project and It Gets Better.