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September 24, 2025 - BY Glossy
Exclusive: Maybelline taps Miley Cyrus to reinvent ‘Maybe its Maybelline’
On Wednesday, Maybelline announced mega pop star Miley Cyrus as its new global face. In the new campaign, Cyrus, and her instantly recognizable voice, puts a new spin on the drugstore makeup brand's iconic jingle. Cyrus has a multi-year partnership with the brand — a Maybelline representative confirmed that she will be the face of major upcoming launches, including a new color launch, as well as the brand’s viral mascara phenomenon, Sky High.
September 24, 2025 - BY Glossy