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November 13, 2025 - BY Glossy
Exclusive: NAD+ supplement leader Tru Niagen enters the beauty supplement market, targeting the ‘much younger’ wellness consumer
Tru Niagen, the California-based market leader in NAD-support supplements, has expanded into the beauty supplement category. Announced Thursday, the company hopes to attract beauty consumers interested in improving hair, skin and nail health while boosting NAD levels with its new $62 Tru Niagen Beauty supplement. Sales at parent company Niagen Bioscience are up 33% year over year, thanks to $26 million in Tru Niagen supplement sales during the quarter ending on September 30.
November 13, 2025 - BY Glossy