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September 19, 2025 - BY Glossy

Exclusive: Rhode’s formulator joins 13-year-old founder on Yes Day, a new Gen Alpha skin-care brand

Gen Alpha has another new brand made just for them — and this time, it was formulated by Ron Robinson, founder of Beauty Stat and the cosmetic chemist behind Hailey Bieber's Rhode. Robinson worked with 13-year-old Coco Granderson and her mother, Danielle Granderson, to create the new collection.