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April 28, 2026 - BY Glossy

Exclusive: Swan Beauty CEO on the @acquiredstyle bachelorette party that broke the internet

As of early last week, the 4-month-old AI mirror startup Swan Beauty was known only by beauty editors, insiders and a few others. But then, on Thursday, influencer Brigette Pheloung's bachelorette trip kicked off with the brand as the exclusive sponsor — and any awareness challenges it had were all but eliminated in a social media minute.