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July 01, 2025 - BY Glossy
Exclusive: Versed lands at Ulta Beauty, backed by its biggest influencer push yet
Six years after its debut, Versed, the affordable beauty brand launched by Katherine Power, is launching at 300 Ulta Beauty doors on July 7. It is available on Ultabeauty.com as of July 1. The move comes on the heels of the brand's introduction of color cosmetics in February, when it introduced a makeup collection with 14 new products at Target, which, apart from its DTC site, has been its sole retailer.
July 01, 2025 - BY Glossy