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May 29, 2025 - BY Glossy
Facing an uncertain market, E.l.f. Beauty acquires Hailey Bieber’s Rhode for $1 billion
Ahead of its Q4 2025 earnings call, the beauty company announced the acquisition of Bieber's blockbuster brand. The news comes as E.l.f. prepares to raise its prices due to tariffs on goods from China, which produces much of its affordable beauty products.
May 29, 2025 - BY Glossy