info@apparati.co | +44 7572327495
October 23, 2025 - BY Glossy

Fashion’s new WAG playbook focuses on the women’s accomplishments, not their famous partners

Not only are today's WAGs serving as brand ambassadors, but they’re also taking a more active role in fashion as trendsetters and even designers. And often, the most influential women are just as notable for their own careers as for the men they’re linked to.