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October 21, 2024 - BY Glossy
Fashion Briefing: ‘The church of Billy Reid’ — Inside the brand event building an army of evangelists
Billy Reid, who started his company 20 years ago, welcomed 300-500 out-of-towners plus crowds of locals into his world set two hours away from the closest major airport — all Florence hotels hit capacity, he said. The brand’s best customers forked over at least $1,000 for an all-access pass, while ramped-up quantities of influencers and press were granted complimentary access.
October 21, 2024 - BY Glossy