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August 13, 2026 - BY Glossy
Fashion Briefing: As international travel increases, brands are showing up in hotel room closets, room service menus and airport newsstands
As traditional retail channels get glutted with competition, fashion brands are increasingly looking for interesting and unique venues to show up in customers' lives. And as Americans increase their travel habits, both domestically and abroad, showing up in hotels, airports and other travel locations has become an appealing strategy.
August 13, 2026 - BY Glossy